What is a Focus Group?

A focus group is a form of "paid study" conducted by market research firms to gather insights from a diverse group of individuals about a product, service, or concept. Participants are typically brought together in a "discussion panel" setting where they share their opinions, perceptions, and experiences related to the topic at hand. These sessions provide valuable data that researchers analyze to understand consumer preferences, behaviors, and attitudes, ultimately informing product development, marketing strategies, and business decisions.

Impact Your Community!

Ever wonder why certain products dominate the market or how they got there? It's not chance but the result of extensive market research and consumer feedback. By joining market research studies, you gain insights into the decision-making behind everyday products, empowering you to influence the marketplace's offerings.

Participating in market research studies significantly impacts the community by shaping products and services according to consumer preferences. Your input directly influences the development of new products, improvements to existing ones, and tailored marketing campaigns, ensuring offerings align with consumer demands.

THE FGA PROCESS

  • 1. Join Our Discussion Panel

    Join our discussion panel to receive notifications about upcoming focus groups and research studies in your area. Once we identify a study that matches your demographics, our recruiting team will promptly reach out to you with more details.

  • 2. Receive Alerts & Notifications

    Kindly note that we'll contact qualified participants for research studies based on the qualifications of the the project Please refrain from calling us. If not selected, feel free to register for other studies or wait for us to email you projects you will best qualify for.

  • 3. Screening Process

    Participate in research studies by completing a pre-screener. If you qualify, our research agents will ask additional questions tailored to the study.

  • 4. Confirm Attendance

    Upon qualifying for a specific study, our confirmation team will gladly ensure your attendance.

  • 5. Participate in study

    For all studies, please arrive early to ensure your participation. Latecomers risk missing out on the opportunity. Your punctuality matters!

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  • 6. Receive Payment

    Your payment will be processed and delivered within 3-7 business days after the conclusion of the study. Pay attention to your email for further details after confirming your attendance.

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Who is FGA Research™?

Join FGA Research™, also known as Focus Groups of America® and become part of our innovative research community! As a participant, you'll have the exciting opportunity to engage in Focus Groups, Mock Trials, Taste Testing, and more, all while getting paid for your valuable insights. Since 2009, we've been the largest independent, full-service supplier of research services in the nation, completing over 2,000 projects and seating over 50k respondents. With our expertise in both qualitative and quantitative methods, we handle every aspect of your project from conception to the field until turned over to you for analysis. Join us today and be a part of shaping the future through paid studies!