QUALITATIVE RESEARCH
FGA Research™ has conducted focus groups nationwide, both in-person and online, since 2009. We have worked across a broad range of industries, from medical and pharmaceutical to food service and marketing, and many others. Our experience spans various methodologies, including traditional groups, shop-alongs, IDIs, taste tests, and other freeform styles. We combine the best team with the latest technology to offer you the most effective market research solutions.
FOCUS GROUPS
FGA Research™ works with litigators and trial consultants nationwide to produce mock trials of all shapes and sizes. We have experience with multi-day and multi-breakout mocks involving more than 50 jurors. Our team is adept at various setups and turnarounds, with extensive data collection supported by the LiveView® Notes tool. We empower you with the insights needed to anticipate your verdict before the trial.
MOCK TRIALS
Our ethnography services provide a window into the lives and cultures of your target audiences, offering unparalleled depth. We gather rich, nuanced data that traditional methods often miss. Whether you're looking to refine your product offerings, enhance customer experiences, or explore new market opportunities, our ethnographic research equips you with the knowledge needed to make informed, strategic decisions.
ETHNOGRAPHIES
At FGA Research™, our Shop-Alongs offer a unique, immersive experience by accompanying your customers as they navigate their shopping journey. This hands-on approach allows us to observe real-time interactions, preferences, and challenges, capturing the nuances of how they engage with your products in their natural environment.
SHOP-A-LONGS
IN-DEPTH INTERVIEWS
Our In-Depth Interviews delve deeply into the personal motivations and attitudes that drive consumer behavior. Through thoughtful conversations and genuine connections, we uncover the underlying reasons behind your customers' choices and preferences. This rich, qualitative data provides profound insights into their perspectives, enabling you to make more empathetic and informed decisions that truly resonate with your audience.
Our bulletin board capabilities offer a dynamic and versatile platform for gathering in-depth insights. With the ability to seamlessly administer surveys, host engaging discussions, and deliver multimedia content, our system captures diverse perspectives and nuanced opinions from participants in a user-friendly environment.
BULLETIN BOARDS
QUALITATIVE RESEARCH SERVICES
Need something you don’t see listed? Reach out to us. We try our best to accommodate all client needs and are ready and willing to work with you to create the solutions you need.